It pointed to a 47% increase in price per ad. Its revenue from advertising rose 56% to $28.58 billion in the second quarter ended June 30, Facebook said. The company’s total revenue, which primarily consists of ad sales, rose to $29.08 billion in the second quarter from $18.69 billion a year earlier, beating analysts’ estimates of $27.89 billion, according to IBES data from Refinitiv.įacebook, like its peers, has seen increased demand for digital ads as the pandemic drove consumers to shop largely online, forcing several businesses to create online stores and markets using social media platforms. “Everyone will be watching any developments to their ad targeting system closely to see how that plays out given its huge role in helping Facebook monetise its apps,” said Tom Johnson, WPP Mindshare’s chief digital officer. But importantly, Facebook is the most exposed to Apple’s privacy changes, and it looks like it is starting to have an impact to the outlook beginning in 3Q,” said Ygal Arounian, an analyst at Wedbush Securities. “The user growth slowdown is notable and highlights the engagement challenges as the world opens up. Monthly active users came in at 2.90 billion, up 7% from the same period last year but missing analyst expectations of 2.92 billion and marking the slowest growth rate in at least three years, according to IBES data from Refinitiv. offices to be vaccinated against COVID-19. The company also announced on Wednesday that it would require anyone working at its U.S. The iPhone maker’s privacy changes make it harder for apps to track users and restrict advertisers from accessing valuable data for targeting ads. The warning overshadowed the company’s beat on Wall Street estimates for quarterly revenue, bolstered by increased advertising spending as businesses build their digital presence to cater to consumers spending more time and money online.įacebook said it expects Apple’s recent update to its iOS operating system to impact its ability to target ads and therefore ad revenue in the third quarter. (Reuters) -Facebook Inc said on Wednesday it expects revenue growth in the third and fourth quarters to “decelerate significantly,” sending the social media giant’s shares down about 5% in extended trading. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. This will not incur any additional charges to you. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. Please seek Professional advice from a qualified professional before making any financial decisions. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. This is not to be considered as financial advice and should be considered only for information purposes. These commissioned articles are commercial in nature. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide.
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